Aldi have taken the Grocer of the Year trophy at the Grocer Gold Awards 2018, the supermarket announced today.
This will be the German retailers fifth win of the title since 2009.
Aldi is now the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
Customer’s love of their low-priced products have seen the supermarket double their market share since 2010, giving them a worldwide share of 7.3 per cent.
Speaking about the win, Giles Hurley, CEO – UK and IRE at Aldi, said: “It’s a real honour to be named Grocer of the Year once again at the 2018 Grocer Gold Awards.
This recognition provides consumers with the assurance that Aldi really is the best supermarket in Britain
“This recognition provides consumers with the assurance that Aldi really is the best supermarket in Britain.
“We remain dedicated to offering our customers the highest quality products at everyday low prices, and as we continue to open new stores in 2018, we are confident that more and more people throughout the UK will choose to come to us for their full weekly shop.”
2018 is set to be a year of continued growth for Aldi, who will open 70 new stores. They plan to operate over 1000 stores by 2022.
According to figures published in May by The Grocer 33, Aldi is the lowest priced supermarket in the UK.
As well as selling groceries and home goods for reasonable prices, the store is currently the UK’s highest paying supermarket, they claim.
Aldi UK: The German supermarket have taken the top spot at the Grocer Gold Awards 2018
Aldi UK: The retailer is now the fifth largest supermarket in the country
Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London.
Aldi also enjoyed another award win recently, scooping first place in a Which? customer satisfaction survey.
The chain was placed first in the in-store category from a survey of 6,800 shoppers who were asked about their experience of shopping for groceries both in-store and online at supermarkets over the previous six months.
Marks & Spencer was placed second, while Lidl was third, with Sainsbury’s placed bottom of the in-store survey.
Despite Aldi’s stores being described by some in the survey as “untidy” and “a jumble sale” and customers complaining about rushed checkouts, value for money was a key factor in its climb to the top spot.
Aldi UK: Recent research has shown Aldi to be the lowest priced supermarket in the UK
Supermarkets were ranked in the in-store category based on consumers’ feelings about the appearance of stores, queuing time, staff availability, the range and quality of products and value for money.
Waitrose, which had previously held the top position for three years, fell to fourth place.
Separate studies have previously suggested that the “Waitrose effect” of having one of its stores nearby can help to add value to residents’ homes.
Which? said customers gave Waitrose a two star rating for its value for money, in contrast to Aldi’s five.
Which? said Aldi’s special offers rated well, as did the quality of its fresh and own-label products and the ease of finding items on its shelves. It is the second time Aldi has come top in Which?’s annual survey – the previous occasion was in 2014.