Brighton and Hove Council staff are encouraged to wear badges stating their preferred gender pronoun
There will also be badges which ask that the wearer be referred to by their name as well as blank badges for users to fill in themselves.
Labour-run Brighton and Hove City Council says that “wearing the badges will be voluntary” but that all staff will be “encouraged” to take part.
Councillor Emma Daniel said: “Who a person is may not match what you expect and may not be defined easily.
“If someone’s pronouns differ from what you assume, it’s for you to adapt and it’s OK to ask.”
Badges will be available in main council offices during the week starting March 26 – coinciding with Trans Day of Visibility on March 31 – as part of the city’s #MyPronounsAre campaign.
The council said the campaign is needed because “making assumptions can be hurtful and distressing, so it helps to know what pronouns people use”.
The campaign has been put together by the council with support from local LGBT+ community groups, including the Clare Project and Trans Alliance, the council’s LGBT Workers Forum, local NHS trusts, the University of Brighton and Sussex Police.
Ms Daniel, who is the council’s chairwoman of the neighbourhoods, inclusion, communities and equality committee, added: “We all define our own gender and we should respect other people’s identities and rights.
“Now there is more freedom and safety to be ourselves. But there’s still more to do.
“We’re proud of being a diverse city, and the council is committed to equality and inclusion for all people, including our trans and non-binary residents.
The campaign has been put together by the council with support from local LGBT community groups
“Read the badge, respect people, it’s that easy.” Last week it was revealed that Gloucestershire County Council was considering dropping words like “chairman” to make its constitution gender neutral.
And pronouns such as he/she, him/her and his/hers could be changed to they/them/theirs.
The council has already introduced gender-neutral terms in more public areas, such as its register of a death service, bus pass or blue badge.
Green Party Councillor Rachel Smith, who proposed the changes, said people “need to be inclusive to fall in line with our democracy”.
This month Stafford University pledged to install a gender neutral toilet in every building by the summer, as well as allowing students registering to identify as “non-binary” or “other”.
They can also use the gender-neutral title “Mx”.