This is where it all starts for E3 2018, beginning with EA's breakaway event, EA Play, which is now in its third year.
The live stream for the EA Play 2018 conference starts Saturday, June 9 (today) at 11am PT/2pm ET/7pm BST, which you can watch using the above YouTube broadcast.
EA Play 2018 kick-starts a week of blockbuster news and announcements from various third-party publishers and console makers including Sony, Microsoft, Nintendo, Bethesda and Square Enix.
If the name wasn't already a dead giveaway, EA Play is effectively a press conference for Electronic Arts and will showcase their new releases set to arrive over the next few months and potentially well into 2018.
Unusually, EA Play is also a fan event with over 10 game experiences on show, 140 hands-on gaming stations, demos, live music and more.
If you're not one of the lucky few attending the live show in LA, you can still follow the press conference broadcast online to see everything EA has to offer, which shoud run for a total of 90 minutes (if the past two years are anything to go by!)
Fans across the world can tune into the press conference live stream at 7pm BST, which we've embedded above.
WHAT CAN FANS EXPECT TO SEE AT EA PLAY 2018?
For starters, it looks like we're going to see Battlefield V revealed in full at the event.
The game has already been announced by EA, but currently not an awful lot is known about the title. The game will return to World War Two for the first time since 2009's Battlefield 1942. The game will definitely be playable at the EA Play showcase.
Next on the list is Plants Vs. Zombies: Garden Warfare 3.
EA itself hasn't formally revealed that this will be present at EA Play 2018 just yet, but thanks to a description for a tie-in comic that's been found online, the surprise may well have been ruined for Pop Cap fans. This game is a good setting for a Battle Royale... just sayin'.
We're almost certain to see more FIFA and Madden at the show, too. That's just a given at this point.
EA will also be showing off more about the anticipated upcoming shared-world shooter, Anthem.
The game was recently confirmed by EA as a 2019 title, and it could be the last opportunity BioWare gets to really sew excitement for the game ahead of the main marketing push in the new year. Good luck.
We reckon we could also see the first tease for Respawn’s Star Wars Project - though that could still be a way off yet, maybe in time to release with Star Wars Episode IX?
EA has also been teasing indie titles in previous years (Unravel and Fe), so we're likely to see something else from that effort surface this year, too.
Then, of course, you always have a few surprises. Does that mean we may see a Dead Space Remastered trilogy announced? We hope so!
E3 2018 SCHEDULE
Don't want to miss any of the E3 2018 action?
The Daily Star will be covering each conference with a live stream, but below you'll find a rundown of what is happening and when.
So pop these times into your diary and make sure you return to read all the big gaming news as it's revealed on the day.
• EA Play - June 9 - 11am Pacific, 2pm Eastern, 7pm BST, 8pm CEST
• Microsoft Xbox – June 10 - 1pm Pacific, 4pm Eastern, 9pm BST, 10pm CEST
• Bethesda – June 10 - 6pm Pacific, 9pm Eastern, 2am BST, 3am CEST
• Square Enix - June 11 - 10am Pacific, 2pm Eastern, 6pm BST, 7pm CEST
• Ubisoft – June 11 - 1pm Pacific, 4pm Eastern, 9pm BST, 10pm CEST
• Sony PlayStation – June 11 - 6pm Pacific, 9pm Eastern, 2am BST, 3am CEST
• Nintendo Spotlight – June 12 - 9am Pacific, 12pm Eastern, 5pm BST, 6pm CEST